Moral of the Story: Use Your REI Dividend!


REI is one of those places you either love or hate. Personally, I tend to love it, but I have to admit that it’s become a bit to trendy in recent years. Well, climb_ca over at the GoBlog has a bit of a rant against the outdoor gear giant.

It seems that he found out the hard way that if you don’t spend your yearly dividend after two years, you lose it. The actual rule says that if you don’t spend your dividend by Dec. 31st of the year after the year it was issued, you will lose it. It’s a good reminder for anyone who knew this rule, and something very good for everyone else to know.

So, moral of the story: use your dividend. Get more gear!

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