The Adventure Life has been a constant source of great stories and images since it was launched back in 2008, and I have linked to it numerous times over the past couple of years. Yesterday, site editor Steve Casimiro announced that the site is changing it’s name to Adventure Journal, as it continues to expand it’s audience and deliver rich content.
Steve does a great job of explaining the change in this post that appeared on the site this morning, but before he gives us the reasons for making the change, he is also careful to let us know that much is staying the same, including the layout, format, and content. As for the “why?” he has this to say:
“Adventure Journal better articulates the scope, mission, and ambition of where this website is going. When I first started it as a blog in 2008, an ambiguous name felt right, but today, as a commercial online magazine with a broad readership base, growing traffic, and advertising support from the biggest names in the outdoor space, a specific, tangible, and descriptive moniker is more appropriate. Hopefully, when someone hears “Adventure Journal” they’ll understand it without too much further explanation.”
Makes perfect sense to me!
One thing that is changing is that the site has now launched it’s Print Store which will allow us to buy prints of some amazing photos from the likes of Jimmy Chin, Ami Vitale, and Steve himself, amongst others. There are some stunning images available, and it’s hard to keep the credit card in the wallet once you start flipping through them. Just giving you a warning now.
If you’re fans of the site, you may also want to “Like” the new Facebook page as well, which can be found by clicking here.
All in all, it seems that Adventure Journal has a bright future ahead of it with a nice of mix of what we’ve come to expect and a few new surprises as well. Update your bookmarks accordingly!
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