Big City Mountaineers, that fantastic non-profit that seeks to inspire urban youth through wilderness experiences, has added a couple of big names to its board of directors. It was announced yesterday that Neil Fiske, CEO of Eddie Bauer, and mountaineer Ed Viesturs have joined the team to help lead the organization forward.
Fiske says that he is excited to join the BCM family and that he’ll be contributing Eddie Bauer gear to the cause to help encourage the next generation of outdoor adventurers and explorers to pursue their passions. Similarly, Viesturs has been involved with Big City Mountaineers for some time, but this move helps to formalize that relationship further. Ed is a spokesman for SOLE custom footpads and has designed a great insert for our boots with that company, and as a result, SOLE is donating $1 for every pair of the EV Signature Footpads that are sold. Check out Ed talking about the relationship in the video below.
On a personal note, I’ve written about Big City Mountaineers, and their Summit For Someone program, a few times in the past and think that they have a fantastic program. The organization has done a great job of helping thousands of urban youth to get outside and actually experience the wilderness in unique ways that they normally wouldn’t be exposed to. Adding these two men to their board only helps to enhance their already great reputation.
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