Video: The Birth Of Shaun White’s Snowboard

You have to hand it to the gang over at GoPro. As their action cameras have improved so have their marketing videos. Take the one below for example. It follows the birth of a new snowboard that is eventually destined to fall into the hands of Shaun White. The short film begins out in the forest where we hear a chainsaw cutting down the tree to be used in the making of the board. Later, it’s off to the factory where the snowboard is actually built and then shipped off to the Flying Tomato himself. He then proceeds to get it ready for its first run and then heads to the slopes to give it a go. The whole thing is set to a catchy little tune and the video is all captured with a GoPro Hero 3 of course.

Fun little video. Enjoy!

Kraig Becker