The rise of technology and social media has certainly brought some interesting changes to our lives. We are now more connected than ever to not only our friends and family, but also people and organizations that we would never had a chance to be in contact with in the past. One small bicycle shop in Denver, Colorado is using social media to reach out to cyclists around the world and the results have been to create a community with a shared common interest that isn’t confined by geographic bounds.
Adrenaline Cycles has been running a contest on Instragram for several months now that allows anyone to share their favorite cycling photos for a chance to win monthly prizes from brands such as Fizik, Pearl Izumi, Shimano and more. The winners are chosen by the store’s staff and at the end of the year, they’ll be giving away an extremely sweet prize – a 2013 Cannondale SuperSix Evo Ultegra Di2 road bike valued at $5200.
To enter the contest, all you have to do is follow the shop on Instagram @adrenalinecycles. Then, submit as many photos as you would like using the current hashtag of the month. The most likes on a weekly basis earns Adrenaline gear and the photo of the month wins a grand prize. For the month of June that is a Garmin Edge 510 cycling computer bundle.
I have to admit, I haven’t jumped on the Instagram bandwagon but I know a lot of people who really enjoy using the service. This is a fun and creative way for Adrenaline Cycles to build a following and some excitement around their shop that extends well beyond their typical reach. It’s a very creative concept and some of the photo submissions are quite spectacular. If you’re a cyclist who is also an Instagram user, you should dial into this contest. You might be able score yourself some great swag and possibly even a new ride in the process.
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