After being featured on 60 Minutes a year so back, not to mention appearing in numerous magazine articles, blog posts, YouTube videos and television commercials, Alex Honnold seems to have become the face of rock climbing in many ways. He is also featured in a nice new add from Goal Zero that shows him free climbing a route called Fine Jade on The Rectory near Moab, Utah while sharing his motivations for why he climbs. At the end, he even uses one of Goal Zero’s solar panels to recharge his cell phone so he can call home and let mom know he’s safe. All in all, a pretty nice video for a commercial.
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