After being featured on 60 Minutes a year so back, not to mention appearing in numerous magazine articles, blog posts, YouTube videos and television commercials, Alex Honnold seems to have become the face of rock climbing in many ways. He is also featured in a nice new add from Goal Zero that shows him free climbing a route called Fine Jade on The Rectory near Moab, Utah while sharing his motivations for why he climbs. At the end, he even uses one of Goal Zero’s solar panels to recharge his cell phone so he can call home and let mom know he’s safe. All in all, a pretty nice video for a commercial.
Kraig is an outdoor and adventure travel writer based in Nashville, TN. Over the course of his career, he has contributed to numerous online and print outlets, including Popular Mechanics, Gear Junkie, Outside Online, National Geographic, Digital Trends, Business Insider, TripSavvy, about.com, and of course The Adventure Blog.
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Thanks for sharing this commercial. The filming of this spot sparked an interesting debate about the right of camera crews and famous climbers to keep others off of the rock on Mountain Project. I was just reading this yesterday! http://www.mountainproject.com/v/told-you-cant-climb-because-of-a-photo-shoot-how-do-you-respond/108134579