This new promo video from Backcountry is so much more than a commercial for an online gear store. It’s an endorsement for the lifestyle that many of us have chosen to pursue. It teases us with images of incredibly beautiful locations but then slaps us in the face with the hardships and challenges we endure in our ongoing search for adventure. This video is inspiring, energizing and the perfect way to send us off into a weekend. Enjoy!
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