Video: Behind The Scenes On Those Epic Coors Light Commercials

If you live in the U.S. you’ve probably seen those epic Coors Light beer commercials that feature mountaineers going to great lengths to find and deliver ice cold beer to patrons in a bar. If you haven’t seen them, click here to see what I’m talking about. I have to admit, while I enjoy the scenery in those ads, I wrongly assumed that most of the action was filmed on a soundstage in Burbank with green screen effects filling in most of the adventurous parts. Turns out I was wrong. Very wrong.

The team behind those commercials actually went on location to capture those outdoor shots and they’ve posted a short behind the scenes video of some of their work in the field. It turns out they went to great lengths to ensure those brief advertisements were done right and in the video below you’ll get a chance to see how they were made. Needless to say, the stars of those ads earned their pay.

Kraig Becker