“Never Stop Exploring” has been the motto for The North Face for many years. But now the company is rolling out its first ever global brand campaign, and as a result it is expanding its definition of exploration. The gear company has always focused on giving people the tools they need to go on their own personal adventures, pushing themselves to their physical and mental limits along the way. In this video, we see the roots of this new campaign taking hold, as we’re invited to “never stop” doing the things that we’re passionate about. This may be a commercial for The North Face at its hart, but the message it delivers is a good one.
Kraig is an outdoor and adventure travel writer based in Nashville, TN. Over the course of his career, he has contributed to numerous online and print outlets, including Popular Mechanics, Gear Junkie, Outside Online, National Geographic, Digital Trends, Business Insider, TripSavvy, about.com, and of course The Adventure Blog.
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Absolutely brilliant.
They do great ads!
Just makes you want to get out there.
Jamie