Yesterday, I shared a video that launched a new brand campaign from The North Face that invited us to “Question Madness.” The campaign celebrates the 50th anniversary of the company, which has become synonymous with outdoor adventure and exploration. Today, I have two more videos from that exemplify what the company is going for by introducing viewers to some of their sponsored athletes. In this case, those two people are mountaineer Conrad Anker and rock climber Alex Honnold. Check them out below.
- Karakoram Climbing Season will be a Long and Difficult One - June 22, 2021
- A Hiker Had to be Rescued Just 3 Miles into an Epic Long-Distance Trek - June 17, 2021
- Journey from California to Hawaii Becomes a Nightmare for Kayaker - June 10, 2021