Yesterday, I shared a video that launched a new brand campaign from The North Face that invited us to “Question Madness.” The campaign celebrates the 50th anniversary of the company, which has become synonymous with outdoor adventure and exploration. Today, I have two more videos from that exemplify what the company is going for by introducing viewers to some of their sponsored athletes. In this case, those two people are mountaineer Conrad Anker and rock climber Alex Honnold. Check them out below.
Kraig is an outdoor and adventure travel writer based in Nashville, TN. Over the course of his career, he has contributed to numerous online and print outlets, including Popular Mechanics, Gear Junkie, Outside Online, National Geographic, Digital Trends, Business Insider, TripSavvy, about.com, and of course The Adventure Blog.
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