Video: The North Face Invites Us to Question Madness

The North Face has just launched a new marketing campaign using the hashtag #QuestionMadness. Much like the famous “Think Different” ads from Apple Computers back in the day, this campaign introduces us to some of TNF’s sponsored athletes. People like Conrad Anker, Alex Honnold, and Renan Ozturk, who are pushing the edge of adventure and exploration. Are they mad or are they geniuses? That is the question, and in this beautiful video we get an opportunity to see them doing what they do best, while we ponder whether or not it is all worth it or why they pursue these challenges. If you read this blog with regularity, you probably already know the answer to that. Particularly on your own personal level. Enjoy!

Kraig Becker