Which Countries are the Most Adventurous? One Company Thinks it Knows

Ever wondered which countries in the world have the most adventurous citizens? A new study by a company called ShareaCamper claims to have figured out the answer to that question by studying the online search patterns for more than 40 countries and ranking the results. The winner, at least on this criteria? The Netherlands.

According to a press release put out yesterday, ShareaCamper – which as the name implies is an RV rental service – chose eight different adventurous actives, such as skydiving, skiing, and caravanning (aka overlanding) to be the basis of its research. Other terms included BMX, bungy jumping, hiking, rock climbing, and surfing. The company then sifted through the Google searches for 40 different countries over the past 12 months to determine he number of searches made on the adventurous terms that were selected. The numbers were then averaged out for the time period to discover how many monthly searches were made proportionate to 100,000 citizens. This allowed countries with smaller populations to compete with larger ones, so it wasn’t just about the sheer number of overall searches.

After the results were tabulated, The Netherlands came out on top, followed by Australia, and Sweden. Germany and France rounded out the top five, with Denmark, Norway, the U.K., the U.S., and Austria all making the top ten. Surprisingly, countries that are well known for their adventurous activities like New Zealand and South Africa came in further down the list, ranking 16 and 39 respectively. Thailand came in dead last at number 40.

Whether or not using Google search terms is a good way to determine just how adventurous a country is would certainly be up for debate. Perhaps the citizens of some places simply don’t need to search for the activities that the would like to go out and do, as the options are easily accessible and don’t require much time on a computer. Still, it is interesting to see where the rankings fell based on those criteria. Where did your country land?

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Kraig Becker

Kraig is an outdoor and adventure travel writer based in Nashville, TN. Over the course of his career, he has contributed to numerous online and print outlets, including Popular Mechanics, Gear Junkie, Outside Online, National Geographic, Digital Trends, Business Insider, TripSavvy, about.com, and of course The Adventure Blog.