The North Face has launched an new global campaign designed to celebrate community and inclusivity in a time where those things seem to be increasingly in short supply. The message behind this new campaign is “Walls Are Meant For Climbing,” with the idea of making the sport of climbing more approachable and inclusive, while at the same time shifting our perceptions of walls.
In a message posted on the “Walls” webpage, TNF had this to say:
“We’ve spent 50 years searching for walls to climb because, to us, they offer both challenge and opportunity and they fan the flames of our curiosity. Climbing has taught us to trust, to work together, to create safety in partnership and meaning out of hardship. We see walls as a place to unite our community, so we’re building walls that reflect the world we want to see.”
To help press this message home even further, the gear company is donating $1 million to The Trust for Public Land and is sponsoring a free global day of climbing tomorrow, August 19. In doing so, The North Face has partnered with climbing gyms from around the world to offer participants free climbing opportunities. On top of that, TNF is also donating $5 for every person who participates to Paradox Sports, an organization that focuses on making adaptive climbing more of reality for those with physical disabilities.
You can find out more about the opportunities to climb as part of this initiative by reading the Facebook page for the event. There, you’ll find a list of gyms that are taking part in the global day of climbing, with opportunities not only in the U.S. and Canada, but also Europe, Asia, and Mexico too.
For more information on the Walls are Meant For Climbing campaign, visit the official website. Then, join in on this important and inspiring movement.
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