Video: Meet the Heroes of Mountain Hardwear’s Impact Initiative

Mountain Hardwear has launched a new project called the Impact Initiative in which its sponsored athletes aren’t simply looking to bag some unclimbed peak or explore a remote region of the world. Instead, they are focused on ways to do those things, while also working to protect and preserve our planet as well. In this video, we’ll meet some of those brand ambassadors, who include the likes of ecologist Charles Post, mountaineer Garret Madison, and polar explorer Vincent Colliard, whom we were already introduced to in this video. The hope is that these men and women will inspire us to do our part as well. At the moment, we only have one planet, and more and more of us are waking up to the idea that we had better start taking better care of it.

The Impact Initiative from Mountain Hardwear on Vimeo.

Kraig Becker