Back in 1987, Yvon and Malinda Chouinard decided to move the headquarters of the outdoor brand Patagonia to the French resort village of Chamonix. There, at the foot of Mt. Blanc, the company grew into the influential force that it is today. In this video, the company celebrates its 30th anniversary in Chamonix by saluting the men and women that have played a crucial role in its success over the past three decades. Along the way, we get a glimpse of Patagonia’s history, not to mention the amazing outdoor playground it calls home.
Kraig is an outdoor and adventure travel writer based in Nashville, TN. Over the course of his career, he has contributed to numerous online and print outlets, including Popular Mechanics, Gear Junkie, Outside Online, National Geographic, Digital Trends, Business Insider, TripSavvy, about.com, and of course The Adventure Blog.
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