If you’re in need of a good laugh today, then check out this video. It is a musical tribute to Patagonia’s iconic R1 fleece, which has been a staple on many expeditions for years. Apparently, the video was made to celebrate 20 years of the R1 in the Patagonia catalog, and is just one of twenty stories that company will share. What those other stories will involve remains to be seen, but in this case the marketing team nailed it. I chuckled out loud on more than one occasion and if you like gear, climbing, and adventure in general, there’s a good chance you will too.
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