Video: Welcome to Gwichyaa Zhee by Patagonia

Protecting public lands is an important part of outdoor gear manufacturer Patagonia’s DNA. In this video, that mission takes center stage as we head north to Alaska to meet the Gwich’in people. For centuries these indigenous people have lived and hunted in the Arctic National Wildlife Refuge (ANWR), but now that region is under threat from oil and gas developers. Meanwhile, to the south another group of of Native Americans living Utah are facing a similar struggle with encroaching interests at Bears Ears National Monument. These two groups are unique and different from one another, and yet they share a lot in common as you’ll see in this short film, which comes our way courtesy of The Wilderness Society and Wondercamp/NativesOutdoors production companies.


Kraig Becker