Video: Specialized is Obsessed with Cutting Weight From Its Bikes

If you’ve been around any serious cyclists or mountain bikers, you’ve no doubt met someone who is obsessed with cutting every “unnecessary” ounce from their bike. These ounce-counters will go to great lengths –– not to mention great expense –– just to shave a few ounces from their rides.

But in this video, which is actually a promo for Specialized’s new Epic Hardtail, we meet someone who is beyond obsessed with weight. The character in the video is a caricature of the quintessential weight-weenie, but I think we can all recognize someone we know in “Brian.” Maybe even ourselves.

Definitely good for a laugh, anyone who rides bikes will get a chuckle out of this one.