Grape-Nuts Wants to Fund Female Adventurers

If you’re a female adventurer—or know someone who is—then you’re going to want to share this story with them. Grape-Nuts—the hearty breakfast cereal from Post—is celebrating Women’s History Month, not to mention its own 125th anniversary, in grand style. Now through the end of March, the brand is searching for fearless women planning big adventures so they can help make those dreams a reality.

Female Adventurers
Photo Credit: Post Consumer Brands/Grape-Nuts

Funding Everest or Antarctica in 2022 and 2023

Grape-Nuts has a long history of tagging along on a number of high-profile adventrues over the years, including Admiral Richard Byrd’s 1933 expedition to Antarctica. The breakfast cereal was also eaten by Sir Edmund Hillary and Tenzing Norgay on their historic first ascent of Mt. Everest in 1953. Because of this, Post is looking to fund similar endeavours in 2022 and 2023.

The company has $125,000 in cash burning a hole in its pocket and wants to use some of those funds to help female adventurers. It is on the lookout for ten women who are hoping to climb Everest or undertake an expedition in the Antarctic this year or next. Post will award a portion of that cash to assist in those efforts.

In a press release announcing this program Grape-Nuts associate brand manager Lauren Jamnick said, “Throughout history, Grape-Nuts has inspired modern-day pioneers to rise up and make history. “One hundred and twenty-five years later, I’m thrilled to say that we’re still fueling adventures – and now we’re even breaking glass ceilings.”

She went on to add, “We’re so proud to have fueled pioneering adventures from the likes of Sir Admiral Byrd in the past, but the opportunity to support female explorers as they take those first bold steps towards breaking new ground is truly an honor. Onwards and upwards!”

Female Adventurers
Photo Credit: GoFundMe

No Application Necessary

In an effort to make the process as easy as possible, Post isn’t even requiring potential candidates to submit an application. Instead, they are encouraged to create a GoFundMe page—something many adventurers already do—to start spreading the word about their expedition. That popular crowdfunding platform is a good way to raise awareness about your goals and potentially bring in some much-needed funds to get your big idea off the ground.

From now, through March 30, the Grape-Nuts team will be scouring the GoFundMe pages looking for potential candidates. Cash awards will be given out completely at the discretion of the team at Post. Rest assured, they are looking for worthy women that they can help out with a financial boost, however, and make some dreams come true.

If you already have a GoFundMe page set up to raise money for your adventure, be on the look out. The cash awards will be given out starting on March 31 and will run through April 8, 2022. That means the funds could still arrive in time to assist with an Everest expedition this spring.

“In 2022, the adventure continues,” says Jamnick. “This is the perfect way for Grape-Nuts to celebrate its 125th anniversary, and a fantastic way to honor Women’s History Month. Plus, this is just the beginning of our modern journey!”

Paving the Way for Female Adventurers

Giving credit where credit is due, I came across this story at Explorers Web, but though that it was too important not to share. All explorers and adventurers face an up hill battle at times when it comes to getting their projects off the ground. But as with many aspects of our society, women always have a harder time being taken seriously compared to men. Fortunatley, that is starting to change in the outdoor and exploration space, but programs like this one certainly help.

Share this story with any woman who can benefit from receiving some extra cash to pursue their goals and dreams. I’m sure we all know more than a few.

Kraig Becker