Earlier this week, Sam Branson, the 29-year old son of Richard Branson, had to be airlifted to safety off the Matterhorn. He was climbing the mountain as part of the Virgin Strive Challenge, an expedition that saw 10 adventurers travel from London to the summit of the Matterhorn without the use of motorized transportation. Sam contracted altitude sickness on his way to the top, which prompted the rescue. The video below shows the dramatic footage of the young man being rescued just below the summit. He was successful in topping out, but didn’t have the ability to descend safely. He is safely down and recovering nicely now however.
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